Things I've written
Sometimes I share my hot takes on corporate rebrands with my friends at Brand New. Read at your own risk.
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Food For Thought
Review of New Logo and Identity for Alma by Smith & Diction
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Blurred Lines
Review of New Logo and Identity for Tattoox by Morbo, THRU, and Vagrant
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Striding Solo
Review of New Logo and Identity for Stride Health by Redscout
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Short & Sweet
Review of New Logo and Identity for Nelle Atelier by Trackmeet
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Cheesy on the Eyes
Review of New Logo, Identity, and Website for Murray’s Cheese by Base Design
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Endless Pastabilities
Review of New Logo and Identity for Gustini by Koto
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Makers Gonna Make
Review of New Logo and Identity for West Dean by Johnson Banks
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Make Mine a Bubble
Review of New Identity for the 2023 RTS Cambridge Convention by Studio Kiln
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More Fun than a Baarrel of Monkeys
Review of New Logo and Identity for Monkey Baa Theatre Company by Universal Favourite
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Pass with Frying Colors
Review of New Logo and Identity for Frydate by SKINN
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Civ, Eh?
Review of New Logo and Identity for CivEd by Rethink
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Alive ’n Kikin
Review of New Logo and Identity for Kikin by Koto
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When the Star Aligns
Review of New Identity for Stella Artois by JKR
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Ghost in the Machine
Review of New Logo and Identity for Ghost by monopo london
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A Fundamental Bra of Nature
Review of New Logo, Identity, and Packaging for Nala by Universal Favourite
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Trading Hyperspaces
Review of New Logo and Identity for TC by FutureBrand
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I Can't Stress This Enough
Review of New Logo, Identity and Packaging for Deon Libra by Nice People
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Go With The Flow
Reivew of New Logo and Identity for Catskill Art Space by Athletics
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Something New Under the Sun
Reivew of New Logo, Identity, and Packaging for Coppertone by Pearlfisher
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From C to Shining C
Review of New Logo and Identity for Big C Charters by Mucho
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Joint Effort
Review of New Logo, Identity, and Packaging for Freedom Grams by Moby Digg
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Belle of the Bottle
Review of New Logo, Identity, and Packaging for Bellemara by Mucca
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Six Degrees of Illustration
Review of Chobani’s brand, 4 years later